Why Touch Can Dramatically Reduce Pain and Anxiety

What is it about a hug that feels so good? Why is a warm touch on the hand or arm so comforting? Why is receiving a massage one of the most calming and beneficial things we can do?

Touch, especially skin-to-skin contact, releases a beautiful hormone called oxytocin. Oxytocin has been dubbed “the hormone of love and bonding”. While it is often thought of as a female hormone, known for its role in labor and lactation in women, oxytocin offers a whole host of other beneficial effects for both women and men alike. Oxytocin reduces anxiety, blood pressure, cortisol levels, fear, and even decreases pain sensitivity.